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What you will do
About the Position
Clever Academy is recruiting a Marketing / Content Specialist to develop and implement comprehensive marketing campaigns, manage multi-channel content, and build communication strategies for international test preparation services (SAT, IELTS, GMAT, GRE, CFA) and U.S. education consulting.
Key Responsibilities
- Plan and execute marketing campaigns across digital platforms (Facebook, Instagram, TikTok, Google Ads, LinkedIn)
- Create, edit, and manage diverse marketing content (articles, infographics, videos, landing pages)
- Research the market, analyze competitors, and identify education industry trends
- Develop SEO/SEM strategies to increase website traffic and conversions
- Manage email marketing campaigns, newsletters, and promotional programs
- Collaborate with other departments (Sales, Teaching) to ensure consistent marketing messaging
- Analyze data, report on KPIs, and propose campaign performance improvements
- Participate in events, workshops, and community activities to build brand awareness
Benefits
- Competitive salary commensurate with skills and experience
- Professional and dynamic work environment at Hanoi and Ho Chi Minh City locations
- Flexible hybrid work arrangements
- Opportunities to learn marketing skills, languages, and technology from experts
- Career development and advancement opportunities
- Support for professional training courses (English, digital marketing, tools, etc.)
- Full social insurance and benefits as per Vietnamese labor law
- Positive corporate culture with a united working environment
What we look for
- Bachelor's degree in Marketing, Communications, Business Administration, or related fields
- Minimum 2-3 years of professional experience in Marketing, Content, or Digital Marketing (preferably in the education sector)
- Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn) and content management tools
- Knowledge of SEO/SEM, Google Analytics, and other marketing tools
- Basic design skills or ability to use Canva, Adobe Creative Suite
- Strong copywriting skills in Vietnamese with excellent grammar and creativity
- English language proficiency minimum IELTS 6.0 or equivalent; preferably IELTS 6.5+
- Basic knowledge of international tests (SAT, IELTS, GMAT, GRE) or study abroad programs
- Data analysis skills and ability to generate insights from campaigns
- Teamwork capability, strong communication skills, and self-initiative
- Creative thinking, passion for marketing, and eagerness to learn new technologies
- Effective time management and task prioritization skills